In another day or so I should be hitting 25 million views. I normally do not talk about any milestones in my videos since I doubt very many people care about my Youtube stats, and I am pretty moddest and humble anyways.
Gunwebsites talked me into starting this blog about a year ago. I reluctantly signed up with this blog. I kind of like it. (no one reads it) I have pretty limited time each day and I try to just keep things simple. So I don't have a Facebook acc't for my channel and I have never signed up on Twitter. I actually hate Facebook and dread using it, and when I do, it is to wish a friend happy birthday.
I honestly don't see any benefit to having a Twitter or Facebook account in conjunction with my Youtube channel. People I know who have them don't seem to be driving in a ton of views because of them. So rather than waste my time using other sites, I just have more time to deal with comments and things directly on Youtube. If someone has a question about something in one of my videos, are they supposed to Tweet me about it? Am I missing out?
Many channels I know - big and small - really focus on how many subscribers they have.
Although that is a prominent benchmark, it really doesn't indicate the performance of a Youtube channel. If overall views is the "odometer" of a channel, daily-views is the "speedometer". I generally am looking for improvements in daily views or even how many views I have gotten in the last 30 days- if I want to see a bigger picture.
I guess my strategy of my channel is that I just don't consider if the mass of my subscribers are going to like my new videos or not. I post a variety of things and the people who like one topic may not like another topic. But the thing is, many people watch videos on Youtube and never subscribe. I currently have about 31k subscribers, but 25m video views. That is like an 800:1 ratio. The views are not coming from my subscribers. 99.9% of my views just come from people stumbling on my videos. So I try to post videos on searchable subjects. Also, I almost always make sure the videos are not on some time-sensitive subject. They will be as relevant 10 years from now as they are now.
So, 25 million is a big number of anythings. This year has been really good. In March things got dismal and nearly every Partner I spoke to saw a crazy drop in views. Luckily, in the last few months things are doing much better and there is now some hope again for seeing some growth. I guess the thing that always haunts me is getting TOO big. As long as the growth is small, I should be able to manage to answer comments still and not look like a snob. What's up with channels that never answer comments? Are they Tweeting?